How PFOF Affects Alabama Investors
Alabama retail investors—many of whom rely on discount brokers for retirement savings—have their orders routed through Citadel Securities without disclosure. The spread capture on Alabama-originating orders is estimated in the millions annually.
The Scale in Alabama
Alabama has an estimated 800,000 Alabama retail investors. Each of these investors who uses a PFOF-dependent discount broker — Robinhood, TD Ameritrade, E*Trade, Charles Schwab, or Webull — is routing their orders to Citadel Securities without their knowledge or consent. Citadel captures a spread on each of these trades, generating revenue that flows back to Kenneth Griffin while providing retail investors with marginally inferior execution prices compared to what competitive exchange routing would provide.
Alabama's financial hub in Birmingham has sophisticated financial professionals who understand these dynamics. But most Alabama retail investors — those in Huntsville, Montgomery and throughout the state — are unaware that their "free" trades are funded by a practice that systematically extracts value from them.
Kenneth Griffin's Political Investment in Alabama
Kenneth Griffin has given more than $2 million in identifiable political donations affecting Alabama's federal delegation. His key recipients include Senator Tommy Tuberville and Republican Senate super PACs that fund Alabama candidates. This political investment creates a documented relationship between the CEO of America's dominant retail market maker and the political figures responsible for overseeing financial regulation in Alabama.
- Tommy Tuberville (R-AL Senate) — $10,000 (2020, U.S. Senate)
- Republican Senate Leadership Fund — $2,000,000 (2022, Federal Super PAC)
What Alabama Regulators Could Do
Alabama Attorney General Steve Marshall could join a multistate investigation into payment for order flow practices, and the Alabama Securities Commission has authority under the Alabama Securities Act of 1959 to investigate broker-dealer conflicts of interest affecting Alabama residents.
What Alabama Investors Can Do Now
Alabama retail investors who believe they have been harmed by PFOF-driven execution quality degradation can take several steps:
- File a complaint with the Alabama Securities Commission at https://www.asc.alabama.gov
- File a complaint with the Alabama Attorney General at https://www.alabamaag.gov
- File a complaint with the SEC at sec.gov/tcr
- File a complaint with FINRA at finra.org
- Consider switching to a broker that does not use PFOF, such as Fidelity or Interactive Brokers direct routing