Baton Rouge Investor Alert

Citadel Securities and Baton Rouge Investors: Payment for Order Flow in Your City

Retail investors in Baton Rouge, Louisiana — like investors across the country — route their stock orders to Citadel Securities through payment for order flow arrangements at major discount brokers. Baton Rouge oil industry and university community creates retail investor activity.

Baton Rouge's Retail Investor Landscape

Baton Rouge is South-based financial community. Local retail investors — from professionals and business owners to working families saving for retirement — use discount brokers that route orders to Citadel Securities through PFOF arrangements. These investors receive marginally inferior execution prices on each trade compared to what competitive exchange routing would provide.

How PFOF Affects Baton Rouge Investors

When a Baton Rouge resident places a stock order on Robinhood, TD Ameritrade, E*Trade, Schwab, or Webull, that order is routed to Citadel Securities through PFOF. Citadel executes the trade, capturing a spread, and pays the broker a per-share fee. The net result for the Baton Rouge investor: a slightly worse execution price compared to what a competitive exchange-routed order would achieve.

What Baton Rouge Investors Can Do

Access your broker's SEC Rule 606 report to see how your orders are routed
Consider switching to Fidelity (no PFOF for equity orders) or Interactive Brokers direct routing
File a complaint with the Louisiana securities regulator
Contact the Louisiana Attorney General

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