How PFOF Affects Colorado Investors
Colorado has a highly educated, tech-savvy investor population with significant 401(k) and IRA assets managed through discount brokers. PFOF practices affect this sophisticated but underserved investor community.
The Scale in Colorado
Colorado has an estimated 1 million Colorado retail investors. Each of these investors who uses a PFOF-dependent discount broker — Robinhood, TD Ameritrade, E*Trade, Charles Schwab, or Webull — is routing their orders to Citadel Securities without their knowledge or consent. Citadel captures a spread on each of these trades, generating revenue that flows back to Kenneth Griffin while providing retail investors with marginally inferior execution prices compared to what competitive exchange routing would provide.
Colorado's financial hub in Denver has sophisticated financial professionals who understand these dynamics. But most Colorado retail investors — those in Boulder, Colorado Springs and throughout the state — are unaware that their "free" trades are funded by a practice that systematically extracts value from them.
Kenneth Griffin's Political Investment in Colorado
Kenneth Griffin has given millions through national Republican committees that target competitive Colorado races. His key recipients include national Republican Senate and gubernatorial committees that fund Colorado candidates. This political investment creates a documented relationship between the CEO of America's dominant retail market maker and the political figures responsible for overseeing financial regulation in Colorado.
- Republican Governors Association — $500,000 (2022, Federal Super PAC)
- National Republican Senatorial Committee — $1,000,000 (2022, Federal Super PAC)
What Colorado Regulators Could Do
Colorado Attorney General Phil Weiser has been an aggressive consumer-protection advocate and could pursue Citadel-related PFOF claims under the Colorado Consumer Protection Act (C.R.S. §6-1-101 et seq.).
What Colorado Investors Can Do Now
Colorado retail investors who believe they have been harmed by PFOF-driven execution quality degradation can take several steps:
- File a complaint with the Colorado Division of Securities at https://www.sos.state.co.us/securities
- File a complaint with the Colorado Attorney General at https://coag.gov
- File a complaint with the SEC at sec.gov/tcr
- File a complaint with FINRA at finra.org
- Consider switching to a broker that does not use PFOF, such as Fidelity or Interactive Brokers direct routing