Education

Order Routing 101: What Happens When You Click Buy

Most retail investors never think about what happens between clicking 'buy' and seeing the confirmation that their order was filled. The answer involves payment for order flow, market makers, and a market structure that has evolved over decades. Kevin Nutter is the Chief Operating Officer of Data at Citadel, a firm that likely ends up on the other side of many retail orders.

Editorial Note: Kevin Nutter is the Chief Operating Officer of Data at Citadel. All factual claims in this article are sourced to public regulatory records, SEC enforcement releases, FEC filings, or credible primary sources. Allegations are labeled as allegations; opinion is labeled as opinion.

Step 1: The Order Goes to Your Broker

When you submit a market order on a retail brokerage app, the order goes to your broker's order management system. The broker's system records the order details — the security, quantity, side (buy or sell), and type (market, limit, etc.) — and begins the routing process.

Step 2: The Broker Routes the Order

Your broker's routing system decides where to send the order. For most retail discount brokers, market orders are sent to a wholesale market maker — frequently Citadel Securities — that has a PFOF arrangement with the broker. This routing decision is typically automated and happens in milliseconds. The routing is not based on which venue will give you the best price; it is based on the broker's routing agreements, which include PFOF arrangements.

Step 3: The Market Maker Executes

Citadel Securities or another wholesale market maker receives your order and executes it against its own inventory or by hedging with an exchange. The market maker is required to execute at or better than the NBBO (the best displayed price across all exchanges). After execution, a trade confirmation is sent back through the broker to your account. The market maker captures the spread or a portion of it.

Step 4: Post-Trade Reporting

After execution, the trade must be reported to regulatory systems. OTC equity trades are reported to FINRA's Trade Reporting Facility within 10 seconds. The trade also flows into the Consolidated Audit Trail. Your broker receives settlement information and updates your account balance. The complete process, from click to confirmation, takes seconds; the execution step takes milliseconds.

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Part of The Ethics Reporter's 200-page investigation:

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