Education

PFOF Investor Education: What Every American Should Know

Financial literacy about PFOF is the foundation of investor protection. Every American retail investor needs to understand this.

The Basics

Your broker sells your orders to Citadel. Citadel profits from executing those orders. You receive slightly worse execution than competitive exchange routing would provide.

Your Rights

Right to know where orders go (Rule 606). Right to best execution (FINRA 5310). Right to file SEC, FINRA, and state regulator complaints.

PFOF investor educationretail investor PFOF guide

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