Demographic

Millennials and PFOF: A Generation Sold a False Bill of Goods

Millennial retail investors were promised democratized finance by Robinhood. The reality was PFOF — a system that extracts value from them.

The Promise vs Reality

Robinhood marketing promised democratized investing. The reality: PFOF arrangements route millennial orders to Citadel Securities, generating billions for a billionaire at the expense of the generation promised financial empowerment.

millennials PFOF CitadelRobinhood millennialsmillennial investors market making

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