Account Counts
130M retail brokerage accounts. 13M+ Robinhood users. 30M+ at Schwab/TD Ameritrade. All routing to Citadel through PFOF.
retail investor statistics PFOFhow many investors affected PFOF
Education
Retail Investor Statistics: Who Is Affected by PFOF
An estimated 130 million U.S. retail brokerage accounts exist — the vast majority at PFOF-dependent brokers routing orders to Citadel.
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