Education

First-Time Investors and PFOF: What No One Told You

If you downloaded Robinhood in 2020, you joined millions who had no idea their 'free' trades fed into a multi-billion dollar market-making machine.

What Happens When You Click Buy

Your order goes to Robinhood, which routes it to Citadel Securities, which executes it and pays Robinhood a fee per share. You never see any of this.

first time investors PFOFnew investor CitadelRobinhood beginner PFOF

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