Rule 7.1 of the New York Rules of Professional Conduct prohibits attorney advertising that is false, deceptive, or misleading. The rule exists because potential clients rely on attorney advertising when making one of the most consequential decisions of their lives: who will represent them in court, in immigration proceedings, in business disputes, or in criminal matters. Yet attorney advertising violations are endemic — from AI-generated headshots that misrepresent the attorney's appearance to exaggerated claims of experience, fake reviews, and misleading comparisons to competitors. The Ethics Reporter investigates Rule 7.1 violations across the country, with particular focus on New York attorneys whose advertising practices raise serious questions about the honesty and transparency that the rules require.