Every major area of law — immigration, litigation, intellectual property, criminal defense, real estate, estate planning — represents a distinct and complex body of statutory law, regulatory guidance, and case law built up over decades. Experienced attorneys typically specialize because depth matters in legal representation. Yet a growing segment of solo practitioners and small firms advertise competence across a dozen or more practice areas simultaneously, creating the impression of a generalist superattorney who can handle anything. In our investigation of EPRA Legal, we found an attorney two years out of bar admission advertising simultaneous expertise in asylum law, EB-1 petitions, civil litigation, intellectual property, corporate formation, consumer protection, and more. This topic examines when multi-practice-area advertising crosses the line from legitimate generalism into competence misrepresentation.

The Claim That Cannot Be Proven: How EPRA Legal’s Website May Violate New York Rule 7.1
A two-year attorney advertising “Big City Services at Upstate Prices” and “Full-Service Legal Solutions” on his website.







