Personal injury law sits at the intersection of legitimate advocacy and predatory marketing. The contingency fee model — where the attorney collects a percentage of any recovery — creates incentives that can work against clients: attorneys motivated to settle quickly for less than a case is worth, to take cases they cannot properly prosecute, or to charge excessive fees that consume most of the client's recovery. Coupled with aggressive advertising that sometimes crosses into deceptive marketing and prohibited direct solicitation of accident victims, personal injury practice produces a disproportionate share of attorney discipline cases. The Ethics Reporter examines ethical violations in personal injury practice, including excessive fees, inadequate representation, improper solicitation, and the manipulation of settlements.